Long viewed as a lucrative strategy, private market investing has only grown more popular following the global financial crisis of 2007-08. Private market data is now a mainstream asset class for all types of investors and allocators.
Assets under management (AUM) have increased almost threefold since the financial crisis, and private equity has outperformed public markets—even throughout the longest bull run in history.
Despite this recent uptick in performance, there are still a few factors that investors, data users, and buyers need to consider when assessing private market data and determining the right approach.
Whether investors choose to buy, build, or blend different private market datasets, self-reflection on their current data collection, individual workflows, and future investment goals is critical. Asset owners and investment managers require transparent, ever-expanding coverage, comprehensive mapping capabilities, and data flexibility that can keep pace with their evolving needs.
To learn more about how to effectively integrate private market content into your investment strategy, download our eBook, Solving the Private Market Data Challenge: A Complete Overview for Leveraging Connected Content to Aid Private Market Data Vendor Selection, Evaluation, and Data Integration.