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Regrettable Choices

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Equity investing requires the ability to price uncertainty. But at what emotional costs? Having to live with a poor outcome or the knowledge of a missed opportunity makes all people want to kick themselves. If left unchecked, these feelings influence investment decisions in unintended fashions.

When selling, investors may practice regret aversion and sell winners prematurely to avoid the regret of having a stock run up in price only to watch it come all the way back down again. Comprehending regret aversion tendencies can help in making the right risk/return trade-offs.

This essay examines how to understand and manage risk aversion to save you from regrettable performance.

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