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The Coca Cola Co. - Plastic happiness: the S3-5B value transfer

Download our Research Brief on Coca Cola – February 3, 2020


On January 22, 2020, in the biggest Spotlight Event in the company’s recent history, KO’s Pulse Score on SASB’s Product Design and Lifecycle Management category fell ~10% as stakeholders reacted to a renewed commitment to single-use plastic during the World Economic Forum at Davos.

Despite goals of using 100% recyclable packaging by 2025 and 50% recycled material by 2030, environmental groups remain critical of KO’s solutions given the carbon footprint of plastic and lack of recycling activity globally (only 9% of all cumulative plastic has been recycled).

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